Clean Slate Apps: Business Plan

This semester, Gerry, William and I put together a business plan for a small app company.

With the growth of the educational sector in mobile applications, we saw a niche for educational apps to help children learn about hygiene. After doing some research, we found that a huge percentage of people don’t know how to wash their hands properly, and only one in ten brush their teeth well enough to prevent tooth decay. With these figures in mind, parents might be worried they don’t have the knowledge to teach their children the right way to brush their teeth, in particular.

This formed the basis for Clean Slate Apps’ first product. It is an app for the Android operating system that provides a friendly, engaging interface for children to learn how to brush their teeth. The app provides a timer so they know how long to brush for, and several animations to demonstrate correct technique. To get this information we plan to consult dentists and paediatricians.

I came up with the original idea for this product, so I had the clearest idea of what we were aiming for.  I wrote a lot of the concept documentation and broad plans. Gerry made mock-ups of the toothcare app’s UI and a logo for the company, and Will put together a detailed financial projection for the first three years of the business. Because we live in the same house, we were able to meet up whenever it was convenient to talk and brainstorm for the project. This was useful when working on a group project like this one, where everyone needs to provide input. For file-sharing, we had a shared Dropbox folder. Dropbox provides a desktop application which syncs all files to your hard drive locally, which was very useful – we could make a change to a file on our individual machines and have it update on the others within seconds. When we had all the content we needed, I put together the slides and the executive summary using the document preparation software, LaTeX. The presentation went well and we came out of it with several ideas for improving the business plan.

You can view our presentation on the business plan here. The executive summary is here.

Posted on 30 November, 2012, in Multimedia Industry Perspectives and tagged , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Zeouterlimits's Blog

Just another WordPress.com weblog

Smaointe Lambo

Lambo's thoughts on Lambo's intrests.

Colm's Blog

Full of games, programming and overblown opinions

jester252

Just another WordPress.com site

xtremesolutionsie

Just another WordPress.com site

Project Management Blog

Learning in the module

Paul's Plethora of Peculiar Posts

Here be dragons (made of bad jokes, puns and weird imagery.)

Sophie O'Gara's blog

Creativity shall make dreams soar

Les Divagations d'une Jeunesse Imaginative

The ramblings of an imaginative youth

Phil's Blog

A blog about Philip and his opinions on Video Games, Art and just general Navel Gazing

Conor Murphy

Not sure if you know this but, I’m kind of a big deal

Some general vizardry

A novice programmer's musings

andruQuinn

Problem solving in programming. A blog to give new views into problem solving

Player Two

Ludology from a developer

William Laffan

A Portfolio blog

Not Your Blog

Let's go in there and take out that dragon!

Lukes-Site

Gravity-It's not just a good idea, it's the LAW!

wi11iamcb

The quite mutterings of a madman

%d bloggers like this: