Clean Slate Apps: Business Plan

This semester, Gerry, William and I put together a business plan for a small app company.

With the growth of the educational sector in mobile applications, we saw a niche for educational apps to help children learn about hygiene. After doing some research, we found that a huge percentage of people don’t know how to wash their hands properly, and only one in ten brush their teeth well enough to prevent tooth decay. With these figures in mind, parents might be worried they don’t have the knowledge to teach their children the right way to brush their teeth, in particular.

This formed the basis for Clean Slate Apps’ first product. It is an app for the Android operating system that provides a friendly, engaging interface for children to learn how to brush their teeth. The app provides a timer so they know how long to brush for, and several animations to demonstrate correct technique. To get this information we plan to consult dentists and paediatricians.

I came up with the original idea for this product, so I had the clearest idea of what we were aiming for.  I wrote a lot of the concept documentation and broad plans. Gerry made mock-ups of the toothcare app’s UI and a logo for the company, and Will put together a detailed financial projection for the first three years of the business. Because we live in the same house, we were able to meet up whenever it was convenient to talk and brainstorm for the project. This was useful when working on a group project like this one, where everyone needs to provide input. For file-sharing, we had a shared Dropbox folder. Dropbox provides a desktop application which syncs all files to your hard drive locally, which was very useful – we could make a change to a file on our individual machines and have it update on the others within seconds. When we had all the content we needed, I put together the slides and the executive summary using the document preparation software, LaTeX. The presentation went well and we came out of it with several ideas for improving the business plan.

You can view our presentation on the business plan here. The executive summary is here.