Achievement Unlocked: Ethical Game Design

As game designers, is it our responsibility when someone spends more time than they want to on a videogame?

It’s a common enough occurrence in this world of social game systems like Raptr and TrueAchievements. Someone buys a game, and straightaway fills their Twitter and Facebook feeds with their journey towards completing every single little challenge in that game.

Achievements, for the uninitiated, are meta-medals that are associated with a player’s profile across multiple games. They are earned by completing small or large challenges in the game – or at least, that is how they were designed. The best achievements record things that players might do just for fun – to see if they can. Today, the effort required to get an achievement is approaching rather silly extremes. From the ‘turn-on-the-console’ achievements, which reward you for starting the first mission or shooting your first enemy, to the achievements which require literally hundreds or thousands of hours of play. An example of the latter is the now-infamous ‘Seriously…’ achievement from the Gears of War series. Here you can see the Seriously 2.0 achievement from Gears of War 2. This achievement requires you to kill a hundred thousand enemies.

Anybody who is of an obsessive frame of mind – and some gamers certainly are – might waste incredible amounts of time trying to reach this goal, way beyond the amount of time they would spend on the game if there were no achievements. I realise that designers want to encourage players to spend more time (and sometimes more money) on their games, but achievements like this are simply gratuitous.

I play games for fun. Achievements are fun in general, and some of them can be entertaining to strive for, but the pressure of earning every single one in every single game would drive me mad. And yet some people feel that pressure. As game designers, I think we have a ethical responsibility not to enable this kind of anti-fun idea. Not that I think achievements are bad, just that there will always be players obsessive enough to spend the time earning the silly ones like Seriously…, and that we should think carefully before adding such achievements to our games.

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